‘This Is Classic Kris’: Kendall Jenner’s Most Shocking California Rumor Orchestrated By Her Own Mother

The Kardashian-Jenner rumor mill is once again under scrutiny, this time with Kris Jenner allegedly at the center of it. According to multiple insiders, the family matriarch may have quietly encouraged long-running California speculation about Kendall Jenner’s sexuality, not out of confusion or concern, but because controversy has always been good for business.

The accusations fit neatly into a familiar California storyline: fame, branding, and a mother who understands the internet better than most tech startups. One source claims Kris “loves to model information for maximum buzz,” suggesting that if a rumor gains traction online, it’s rarely accidental. The idea, insiders say, is simple: attention equals relevance, and relevance equals money.

“This is classic Kris. Having one daughter rumored to be gay would help the entire brand… someone for everyone to love,” a source tells Rob Shuter. “She’s not shy about pushing stories. Kris will leak a tip, watch it blow up online, and then say, ‘See? Drama sells itself.’ Kendall’s sexuality has always been the perfect tool for that narrative.”

“Kris knows exactly which angles get people talking. The more mysterious Kendall seems, the more clicks and attention for the whole family,” the insider added.

Sources Claim Kris Jenner Planted Kendall Jenner Gay Rumors

Another insider put it more bluntly, saying Kris isn’t shy about nudging stories into the spotlight just to see what happens. According to them, she’ll float a tip, watch it explode across social media, and then shrug it off as proof that drama practically markets itself. In that context, Kendall’s sexuality allegedly became a convenient narrative thread, one that was vague enough to spark curiosity but never concrete enough to resolve.

Culturally, the timing of these rumors matters. The Kardashians have long dominated pop culture by appealing to specific audiences. Kim, for example, is often associated with a strong gay male fanbase. Insiders suggest that tapping into a lesbian demographic was an unexplored lane, and Kendall, who has always guarded her private life more fiercely than her sisters, became the focal point of that speculation. The quieter she stayed, the louder the internet got.

For years, social media filled in the gaps on its own, dissecting Kendall’s friendships, fashion choices, and reserved approach to dating. Her relationships, publicly known to include Harry Styles, Nick Jonas, Blake Griffin, Ben Simmons, Devin Booker, and Bad Bunny, did little to stop the chatter. Mystery, after all, tends to overpower facts online.

Kendall Speaks Out

But now, at 30, Kendall has decided to speak for herself. On Owen Thiele’s In Your Dreams podcast, she directly addressed the rumors that have followed her for years. “There’s the whole side of the internet that thinks I’m a lesbian,” she said, before adding, “all’s to say, as of today, I am not [gay]. I don’t think I will be, but I’m not closing doors to experiences in life.” It was a calm, measured response, neither defensive nor performative just honest.

That clarity marks a shift. For the first time, Kendall isn’t letting speculation linger unanswered. Whether or not Kris had any involvement in fueling the rumors, Kendall’s words make one thing clear: her identity isn’t a storyline, a strategy, or a demographic grab. It’s hers.

Kris Jenner has built an empire by understanding that conversation drives culture. She may be, as insiders suggest, both the best and worst at selling family drama. But in California, where reinvention is practically mandatory, Kendall Jenner is drawing a line, choosing transparency over mystery, and truth over whatever version of the story generates the most clicks.