Minnesota isn’t exactly raising a glass to Ryan Reynolds right now. The Deadpool star, usually known for his quick wit and playful humor. However, he found himself on the wrong side of public opinion after cracking what many called a “distasteful jab” at the North Star State.

While promoting his new boxed wine brand, Ugly Estates, Reynolds managed to insult Minnesotans everywhere, and the backlash has been anything but bubbly. During his latest promo push, Reynolds announced that Ugly Estates would launch exclusively in Minnesota.

Sounds harmless enough. That is, until he explained why. He reportedly said he wanted to debut the budget-friendly wine in a place that would “get it,” suggesting more high-end spots like Martha’s Vineyard might not understand the vibe, according to Star Magazine.

“What is this guy even saying?? The whole marketing strategy behind this is so bizarre… like who does he think he’s enticing??’” One commenter writes.

Ryan’s Wine Launch Goes Sour

Needless to say, Minnesotans weren’t having it, with many pointing out that not everyone in their state drinks boxed wine or appreciates being the punchline of Reynolds’ marketing joke. “He thinks we’re cheap?” one user snapped. “We have taste, thanks.”

Others called the actor’s comments “bizarre” and “off-putting,” questioning what audience he was even trying to impress. Reynolds, who’s made a fortune off his charm and quick tongue, may have finally found the joke that just didn’t land.

And as if ruffling Minnesota’s feathers wasn’t enough. Reynolds and his wife, Blake Lively, have also been dragged into the Justin Baldoni lawsuit chaos. The Hollywood legal storm has plenty of A-listers scrambling, and now the couple’s name has been tossed into the mix. While the full details remain unclear. Fans continue buzzing about whether the duo’s involvement is adding more drama to an already messy situation.

Between the Minnesota meltdown and their rumored connection to Baldoni’s lawsuit drama. It feels like the Reynolds household is juggling more PR fires than usual. It looks like Ryan Reynolds’ latest business move left the state with a bad taste.

His icy comments about the state and the ongoing Hollywood chaos brewing behind the scenes. It’s obvious to some, the actor’s smooth image continues to crack.