Anniversaries usually call for flowers, sweet notes, and maybe a throwback wedding photo. But Justin Bieber had something else in mind as he marked seven years of marriage to Hailey Bieber. Instead of a typical tribute, he unveiled a surprising list of “Bieber family” values.
It wasn’t just about romance. It was about structure. And the move has left many scratching their heads, especially considering Justin’s recent history of cryptic, troubling posts and lyrics. On Instagram, the pop star shared an image of wall art titled “The Bieber Family,” featuring ten guiding principles.
The list ranged from valuing longevity and a sustainable lifestyle to embracing innovation, servanthood, and generosity. Each line read more like a motivational manifesto than an anniversary message, per People.
Hailey, now 28, and Justin, 31, tied the knot back in 2018 in a New York civil ceremony. They later held a larger celebration in South Carolina and, in 2024, welcomed their first child, Jack Blues Bieber. But the family rules post comes amid lingering chatter about the couple’s rocky road.
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Despite years of glowing red-carpet photos, the Biebers haven’t escaped the rumor mill. Divorce whispers picked up earlier this summer after Justin dropped his seventh album, Swag. Lyrics on songs like “Walking Away” painted a much darker picture of married life, with lines about patience wearing thin and possibly taking a break.
Then, just weeks later, he released Swag II, a project with a noticeably softer tone. Tracks like “Love Song” gushed about longevity, kisses that feel like magic, and commitment that only grows stronger with time. The contrast between the two records was hard to miss.
Now, with the anniversary “rulebook” on display, fans are left wondering. Was this post a genuine celebration of growth, or an attempt to shift the narrative after months of speculation? Justin’s earlier troubling posts about strained love and defenselessness don’t exactly match the polished family values message he’s now pushing.
“Sounds like a bunch of psycho babble written by their PR person. “Regular folk” have too many tasks to do during their “worship” time to formulate a family “brand” or a couple’s “mission statement,” one nonbeliever writes.
“These are beautiful. i love the idea of displaying the family values in the house,” adds another.
Justin wants the world to see stability, structure, and longevity in his marriage. But when a couple is forced to put their rules out for public display, it raises the question. Are these just words on a wall, or a reflection of something deeper happening behind closed doors?
Sofia Bassett 
Emma Taylor 
