Stephen Curry doesn’t just change the game on the court; he’s rewriting the playbook off it too. California’s Golden State Warriors superstar, who’s spent years redefining what’s possible in basketball, has now taken his marksmanship to a whole new level with a Los Angeles billboard so clever, it’s got the entire internet talking.
Let’s be honest, when it comes to Curry, greatness has practically become routine. The man’s resume looks like something out of a video game: four-time NBA champion, two-time MVP (including the only unanimous one in history), Finals MVP, All-Star MVP, and the all-time leader in NBA 3-pointers made. He’s not just a player anymore. He’s a movement.
But, according to ProFootballNetwork, his latest project, the book Shot Ready, shows that Curry’s not content sticking to just one lane. Released in September, the book has quickly become a must-read for basketball fans, and part of that success comes down to one thing: brilliant marketing. And the cherry on top? A “Crazy” billboard in California that’s so genius, it literally makes Steph Curry “Shoot the moon.” And the fans, well, they loved it. “Whoever placed that board deserves a raise!” wrote one via X.
Steph Curry’s Roots Stay in California
In partnership with Random House and the creative agency Known, the campaign rolled out something nobody saw coming: a massive 3D billboard featuring Curry mid-shot, hands reaching just out of the board as if frozen in his iconic form. The words “Stephen Curry” and “Shot Ready” flash boldly beside him, but it’s not the text or even the lifelike pose that has everyone staring; it’s the setup.
Thanks to precise planning and perfect timing, the billboard’s design syncs up with the moon itself. As night falls, the moon appears right where the basketball would be, making it look like Curry is literally launching a shot at the moon. It’s pure visual poetry, and social media couldn’t get enough of it.
Fans immediately started flooding platforms with photos and videos of the moment, capturing Curry “shooting” the November supermoon. The internet did what it does best: it made the billboard go viral. One user wrote that it was “The coolest ad I’ve ever seen,” while another called it “Steph Curry marketing perfection.”
According to Mark Feldstein, president and partner at Studios at Known, this wasn’t a happy accident. It was carefully engineered brilliance. “Known’s science and creative teams worked together to engineer a massive image of Steph timed perfectly to literally shoot the moon, November’s supermoon, to be exact,” Feldstein explained.
Steph Curry Is the Best Shooter in NBA History
Think about that, a basketball player, who’s already known for having out-of-this-world shooting range, now being immortalized in a moment where he’s literally shooting the moon. It’s a metaphor that couldn’t be scripted any better.
It also perfectly captures what’s made Curry’s career so special. From the moment he entered the league, as the son of former NBA player Dell Curry. To becoming a revolutionary force that changed how basketball is played, Steph has made the impossible look casual. He’s not just reliable in the clutch or a wizard with the ball. He’s proof that imagination and precision can coexist.
And that’s exactly what this billboard represents: creativity meeting execution, both on and off the court. It’s a nod to his legendary work ethic, his global influence, and his ability to stay one step ahead, not just of defenders, but of trends too.
In a place like California where billboards fight for attention like players fight for rebounds, Steph Curry’s moon shot didn’t just stand out; it dominated the skyline and the timeline. Leave it to Steph to pull off a stunt where even the moon plays along.
