Only in California could the search for true love take a turn straight out of a rom-com. Forget swiping left and right. Lisa Catalano, a 41-year-old from Silicon Valley, is bypassing the dating apps entirely and going old-school with a very new-school twist: billboard ads. Lisa is splashing her face and her website across a dozen digital billboards along Highway 101 from Santa Clara to San Francisco, inviting potential suitors to apply for a chance at her heart.
Lisa’s mission is crystal clear. She’s looking for “a husband, a committed relationship, and hopefully the love of my life.” That’s what she told ABC7 when explaining her unusual approach. And honestly, in a world where people advertise everything from lost dogs to political campaigns on giant roadside screens, why not advertise yourself for romance?
The campaign stems from her frustration with modern dating in California. Lisa originally built her website, marrylisa.com, as a bit of a joke, something to tinker with every time dating apps left her feeling jaded. But the more she worked on it, the more she realized she might be onto something. Her thinking was simple: if Silicon Valley tech bros can market apps that find you a car in three minutes, why shouldn’t she market herself to find a husband?
California Woman Uses Billboards To Help Her Find True Love
Of course, a website without traffic is just a lonely corner of the internet. That’s when Lisa’s lightbulb moment hit: commuters. Thousands of single guys speed up and down Highway 101 every day. What better way to reach them than flashing her smile on their morning drive? Her billboards have been live since September 2, and they’ve already turned heads toward her digital dating pitch.
Lisa’s backstory makes her billboard journey even more compelling. In her 20s, she focused on education and her career. By her 30s, she was in a serious relationship that led to an engagement. But in 2023, tragedy struck when her fiancé, who was terminally ill, passed away. Since then, finding someone serious about settling down has been an uphill climb. She’s not interested in casual flings; her site makes it clear she’s searching for “the right man to start forever with.”
Her wish list includes a partner between 35 and 45 who’s ready for marriage, kids, and an active, healthy lifestyle. She’s also upfront about wanting alignment in politics, religion, and core values because if you’re going to invest in billboards, you may as well be precise about your deal-breakers.
And Lisa isn’t just relying on billboards. She keeps flyers and business cards in her purse in case she spots a promising bachelor in public. Meanwhile, her TikTok videos about the billboard campaign have gone viral, sending dozens of men straight to her inbox with date applications.
TikTok Is Loving It
Lisa won’t say how much she spent on her campaign, but she’s confident it’ll pay off. “I’m real, this entire project is real, I am serious about finding the love of my life,” she insists.
People online encouraged Lisa on her journey. “This is top tier marketing,” one person commented. “If nothing else you can definitely write a book about this afterwards,” another suggested. “This is ridiculous that we have to go to this extent to just find a decent man,” a third person chimed in. “I’m invested,” a fourth wrote.
Love may not always be easy to find in California, but one thing’s for sure: Lisa’s determination and her billboards are impossible to miss.
Hunter Spears 
Sabrina Russell 
