Kid Rock and Robert F. Kennedy Jr. made headlines this week with a highly unusual video filmed in Tennessee and the internet is not impressed. The duo teamed up to promote Kennedy’s “Make America Healthy Again” campaign, aiming to inspire Americans to eat better and exercise more.
But what started as a health-focused initiative quickly devolved into a cringey spectacle that left viewers bewildered and mocking.
The video shows the pair shirtless, cycling through a series of bizarre and over-the-top fitness scenes. From lifting weights and striking patriotic poses to gym workouts that seem more theatrical than effective, the video keeps viewers guessing at every turn.
Kid Rock and RFK Jr. Cringy Scenes Take Center Stage
Kennedy even dons jeans and boots while attempting exercises, a choice that only fueled online ridicule. The most eyebrow-raising moment comes when the two share a hot tub, sipping whole milk as part of their “real food” message. A scene that sparked widespread commentary about just how awkward the production looks, per Radar Online.
The video doesn’t hold back. Kennedy and Kid Rock appear next to a vintage car, hoist an American flag, and perform a series of gym routines designed to showcase health and fitness. Despite the intended patriotic and wellness themes, viewers were quick to label many of the scenes as overproduced and awkward. Social media erupted with comments calling the footage “embarrassing,” “cringe,” and, in some cases, outright bizarre.
Critics also questioned the authenticity of the exercises, suggesting that some of the footage may have been edited to make the routines appear more impressive than they really were. The hot tub scene, in particular, became the focal point of mockery. As the unconventional pairing of a health campaign with half-naked antics and dairy consumption proved difficult for many to take seriously.
Tennessee Hot Tub Moment That Disgusts Viewers
Kid Rock’s presence in the campaign isn’t entirely surprising. In recent years, the musician has become increasingly involved in conservative politics, aligning himself with MAGA messaging, endorsing Republican candidates, and making appearances at rallies. His collaboration with Kennedy highlights the growing intersection of entertainment and politics.
RFK Jr., who has openly discussed past struggles with addiction, has been attempting to recast himself as a health advocate, promoting fitness and nutrition as central themes of his campaign. While supporters argue that these videos make health messaging more engaging and accessible, critics claim that the spectacle of Tennessee hot tubs and denim-clad workouts detracts from the campaign’s intended purpose.
“This is just creepy.. A video aimed at kids, and we have not so Kid Rock flipping off the camera and old dudes shirtless in a sauna and late in a hot tub.. what the heck is going on?” one commenter asks.
“I didn’t need to see that,” snips another.
“Ugh! I think I’m blind now,” a third writes.
“Definitely on the bizarre side,” one more chimes in.
The Tennessee-shot video featuring Kid Rock and Robert F. Kennedy Jr. has already made a lasting impression online, albeit one defined more by cringe than inspiration. The attempt to mix celebrity flair with health advocacy may have drawn attention. But it also sparked a wave of ridicule that could overshadow the campaign’s message. One thing is clear. In the age of viral content, grabbing eyes is easy. Controlling the narrative afterward is another matter entirely.
Lola Wheeler 
Sofia Bassett 
Nina Franklin 
