An Alabama car-sales pitch turned into a full-on moment fueled by one of the most infamous pop-culture scandals of the 1990s. One Ford salesman in the state seems determined to sell a lot of white Broncos this holiday season, and he’s not afraid to lean into the darkest kind of nostalgia to make it happen.
The Alabama salesman became the internet’s latest did he really say that? moment after a TikTok posted by @mitchbyrd1 exploded online. The clip has pulled viewers from all over who cannot believe the approach this guy took to move some inventory. Nothing grabs attention like an O.J. Simpson reference, even when no one actually says the name.
The video opens with the salesman standing outside his Alabama dealership, dressed neatly in khakis, a collared shirt, and a blue windbreaker. Behind him? One pristine white Ford Bronco, a vehicle that hasn’t been culturally neutral since 1994, thanks to O.J. Simpson’s notorious murder case and the unforgettable slow-speed chase that turned the SUV into a true-crime icon.
Alabama Car Salesman Uses OJ Simpson References To Push White Bronco Sales
He kicks off his pitch with, “There’s some killer deals on these white Broncos. I just can’t prove it.” And yes, the internet immediately raised an eyebrow. He never mentions O.J. directly, but the implication is loud and clear.
Then the salesman turns up the theatrics. The video cuts to him slipping on a pair of black gloves, an unmistakable nod to the famous glove evidence from Simpson’s trial. “If the glove doesn’t fit,” he begins, before tugging it onto his hand. “Oh, this fits well, and so would this white Bronco in your garage.”
And he doesn’t stop there. Leaning against the bumper like he’s hosting his own dark-humor infomercial, he adds, “Should you buy this white Bronco? Jury’s still out.”
But the line that truly made commenters gasp came next: “Now this is a great deal, but don’t lose your head. We’ve got plenty for you to buy.”
Funny Or Insensitive?
That one definitely crossed from mildly inappropriate to full-tilt bold, and people online didn’t hold back. Some viewers found the Alabama salesman’s approach edgy and clever, while many others called it tasteless, insensitive, or just a desperate attempt at virality.
“This is elite marketing,” one person said in the comments. “The new generation just scratching their head!” another wrote. “Would it have enough room if someone hypothetically had to take a few buddies and go pick up your old sports memorabilia from a collector?!?” A third person joked. However, some did point out that the video was a bit insensitive.
No matter which side you fall on, one thing is undeniable: white Ford Broncos will always be tangled up with the O.J. Simpson saga, and this Alabama salesman is unapologetically leaning into that pop-culture baggage to move vehicles off the lot.
Hunter Spears 
Emma Taylor 
